Driving Real Business Value with Generative AI for SMBs and Beyond

Generative AI is a game-changer with the potential to add over $4.4 trillion to the global economy, as projected by McKinsey & Company. Yet, while businesses are eager to dive in, many struggle to see the return on investment due to challenges in effectively implementing AI solutions.



Unlocking AI’s Potential

Generative AI, with its versatile capabilities, is often underutilized because companies fail to align it with specific business problems. Ben Schreiner from AWS highlights the need for a strategic approach that integrates employees, business processes, and customer needs to truly harness AI’s power.

Value Driver #1: Augment Your People

Time is money, and AI can enhance productivity by automating simple tasks. However, employees must feel comfortable using these tools. Training and enabling staff to work alongside AI can alleviate concerns about job security and AI’s accuracy. Companies like Georgia-Pacific have successfully used AI to empower employees, enhancing efficiency and saving millions.

Value Driver #2: Rethink Business Processes

AI can optimize workflows, but it’s crucial to identify bottlenecks first. Collaboration between business and tech teams is key. Understanding data sources and ensuring data protection are also vital to fostering trust and enhancing AI outputs.

Value Driver #3: Master the Art of Reinvention

Embracing AI-driven innovation can open new revenue streams and enhance competitive advantage. For traditional and SMB companies, this might involve evolving customer engagement or leveraging AI for seamless customer service.

Manage Risks, Maximize Rewards

To truly benefit from AI, focus on feasible projects and strategic partnerships. Prioritizing and aligning AI initiatives with business goals is crucial to achieving meaningful results. As Schreiner notes, success with AI requires not just the right tools, but also strategic prioritization and change management.

With AI’s immense possibilities, thoughtful implementation and strategic alignment can lead to significant business growth and innovation.